Institute of Customer Service

The Institute of Customer Service    

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As the professional body for customer service we lead the way in setting service standards and supporting organisational and individual …

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常见问题解答

问:
Is the new Trust Index more suitable for B2B or B2C organisations?
答:
Both: B2B and B2C marketers alike should work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that...
答:
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