Keith Pierson Toyota is a family-owned and operated dealership that proudly serves Jacksonville, FL, and its surrounding areas by offering quality cars and service to Florida drivers. Come visit our showroom to view all of our latest new and used inventory and buy or lease a new Toyota. You can also schedule a visit at our auto service and repair center that's open seven days a week! We offer financing and maintenance services for vehicles of all makes and models. Trade in your current vehicle with us and get in a new car today!