For a small B2B business, the second most important page on its website after its homepage is probably its "About Us" page. That is because smaller companies are typically lesser-known, and would-be ...

All too often, the "About Us" page of a website is brushed aside, filled with a block of text about the company's history, and left to grow stale. Big mistake. Because aside from representing your ...

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after. Everyone is in the people business. Create a balance between ...

The page listing the 25 names of Anthem BCBS's senior corporate team was found to be no longer visible, sparking much speculation on social media.

Some companies are using fake, AI-generated images of "staff" who don't exist on their "about us" pages in an attempt to make their company look bigger. An investigation by Evan Ratliff for ...