Google offered to sell the ad exchange this year to end a European Union antitrust investigation, but European publishers rejected the proposal as insufficient, Reuters first reported in September.

Google offered to sell the ad exchange this year to end an EU antitrust investigation but European publishers rejected the proposal as insufficient, Reuters first reported in September.

It looks like Thebes Ads Pte Ltd is building on the success and experience of its founders from Zero Games, by focusing on ...

and its ad exchange, AdX. It estimates Google holds a market share of 90% in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and 50% in ad exchanges. This dominance ...

60 per cent in demand-side platforms and 50 per cent in ad exchanges. However, Dan Taylor, Google’s vice-president of global ads, maintains it is a “highly competitive sector.” He said in a ...

and tried to dominate the market for ad exchanges which sit between buyers and sellers. “Google rigged the rules of the road,” said DOJ lawyer Aaron Teitelbaum, who asked the judge to hold Google ...

The DOJ argues Google used a suite of ad tech products, particularly Doubleclick For Publishers (DFP) and the AdX exchange, to strong-arm site owners and advertisers. Google counters that it faces ...