As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...

CHAMPIONS LEAGUE matches have been using incredible hidden technology all season long. But have you noticed it? Viktor Gyokeres fired home his second penalty of the game to round off the emphatic ...

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...

The Commonwealth Bank, Australia's largest retail bank, is launching an owned media network called CommBank Connect, opening ...

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the ...

The Zacks Broadcast Radio and Television industry has been grappling with an escalation in cord-cutting despite a surge in demand for streaming content. However, industry players such as Netflix NFLX, ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring ...

Advertising Best Buy’s Hampton said a benefit of a colossal TV is the viewer can watch multiple shows at once, an experience ...

Founder, tgthr., writes why large screens are more effective than mobile screens when it comes to building lasting, meaningful connections with consumers ...

YouTube generated a cool $8.92 billion in ad revenue for Q3 2024, as it continues to turn in double-digit growth on already ...

On Friday, we published an article about how former President Donald Trump’s campaign has made a habit of deceptively using ...

A recent study delves into the subtle ways that tobacco and smoking use is being promoted on streaming platforms.