With its various iterations, Amazon's logo journey showcases how many big companies’ visual brands evolve alongside their growth, highlighting the crucial role of experimentation in developing a ...

The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...