So for example, ASMR videos where the ASM-artist (as they’re commonly known online) whispering up close to a microphone tends to produce stronger reactions in people than those with triggers ...

But if you’re into the sound of someone scratching metal, plastic, or even their nails directly across a microphone ... With millions of ASMR videos online, the phenomenon is a growing part ...

In essence, ASMR videos use visual and audio-based "triggers" to reduce anxiety and help you fall asleep. These triggers are meant to initiate a tingling sensation most people feel from the scalp ...