Let's take a look at five key trends shaping this next wave: ...

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

Generative AI—the use of AI to create content, such as images, text, and video—is everywhere. You can't read online without running into some piece about ChatGPT/GPT-4 or other large language models ...

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

With buyer group marketing, Jann Martin Schwarz writes, our industry is finally moving towards a helpful mental model for the coming B2B decade. B2B marketing was high on the agenda at this month ...

Their perspectives underscore the urgent need to rethink how we approach B2B marketing. Let’s get one thing straight: whether you’re selling cloud software to a multinational corporation or ...

In today’s B2B world, marketing automation is a key part of every marketing strategy. By using B2B marketing automation ...

Volta, a new startup with a team split between two headquarters in Milan and Paris, has secured a €6 million pre-seed round ...

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

LEAD Engagements has announced an update to its all-in-one lead generation and marketing software for B2B companies.