Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch. The rollout of a ...

McDonald's BTS meal is bringing in the most customers the chain has seen all year after only a week, according to foot traffic reports from third-party researchers. McDonald's partnered with the ...

McDonald's collaboration with Korean band BTS has been a huge success, and now the chain is releasing two new merch lines. McDonald's partnered with the iconic group on a signature promotion in 49 ...

Jimin of BTS rules the US pop charts ... The 26-year-old man was taken into custody at a McDonald's in the town of Altoona, Pennsylvania, on Monday. The 26-year-old was taken into custody at ...