Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

While never stepping off the stage, Pinera spent his career performing not just with Blues Image but other bands including ...

Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s, marketers have struggled to come to grips with the idea. Ogilvy declared: '... every advertisement must be ...