Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More
Gamefam founder Joe Ferencz breaks down the metaverse game developer and publisher's strategy for harnessing and monetizing ...
Game on: The best Prime Day toy deals on Lego, Barbie, Bluey, Nerf and more
If you have lots of little ones on your holiday shopping list, then you need to check out these awesome Amazon Prime Day ...
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The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
What's next for Mattel's entertainment The "Barbie" phenomenon might seem impossible to replicate, especially with brands like card game Uno, another upcoming film subject. But "Barbie ...
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Barbie announces first "Diwali doll" ahead of festival of lights
A new Barbie has joined Mattel's lineup of inclusive dolls. The first "Diwali doll" was announced by the toymaker on Friday, a few weeks shy of the Hindu holiday of Diwali, also known as the ...