The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

But MLB waited until the postseason to make quite the league-wide change.

When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

The league placed ads for the company STRAUSS on the side of all batting helmets once the postseason began. The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home.

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB Photos ...

Including MiLB, which will wear the stickers all year starting in 2025, the deal represents the first time batting helmets will promote a company league-wide. Additionally, major-league headgear ...

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB ...