Zumba is a dance-based cardio workout powered by Latin and World music. The brainchild of a Colombian fitness trainer, this upbeat brand of group exercise burst onto the American fitness scene ...

This week we speak to Beto Perez, co-founder of exercise class company Zumba Fitness. When Beto Perez forgot something as a teenager, little did he know that it would set him on a path to co ...

Zumba is a dynamic workout that incorporates movements inspired by various Latin American dance styles, set to energetic ...

Do your hips start swiveling when you hear a beat? If so, try Zumba, a dance-inspired exercise program born from ingenuity. Developed in the 1990s, the popular exercise program uses soca ...

Sonia Thompson has been covering inclusive marketing since 2018. Zumba has more than 15 million customers in 180 countries around the world. Part of the brand’s messaging is “there is a Zumba ...