Profiting from a lifestyle association with their passengers and building that brand loyalty could well be the missing link in airline evolution. Survival of the fittest isn't just a Nike thing.
Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, ...
The conference featured an extensive program of immersive experiences, including factory tours for international users, a music festival, co-creation meetings, camping summits, self-driving driver mee ...
Collaborations with luxury brands? A branded hotel? A luxury training vacation? For Scott DeRue, chief executive officer of the Ironman Group, anything is possible. More from WWD Davide Bollati ...
Niche verticals like motorcycle lifestyle brands are now also leveraging their ... and dining experiences and tapping into the community-building opportunities that this model offers.