Ford-marked boxes of Kellogg's Froot Loops ®, Apple Jacks ®, Frosted Flakes ®, Cocoa Krispies ®, Corn Pops ® or the newest Kellogg's cereal, Hot Wheels ®. Inside each box is a Hot Wheels ...

But perhaps no phenomenon exemplified this approach more than the rise of toys and prizes nestled amid the cereal itself. For decades after, cereal box prizes -- toys like figurines, video games ...