Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable ... real-life gaming streamer. The first brand mascot to do so ...

You can spot this in her painting Behind Every Man, in which Tony the Tiger, the mascot of Frosted Flakes cereal, sits on a lotus while a Hindu goddess’ arms peek out from behind him.

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

WK Kellogg CEO Gary Pilnick said families who are struggling with high grocery prices might find relief with Frosted Flakes ...