For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These steps were dubbed “moments of ...

Consumer decision making is the process by which consumers identify their needs, collect information, evaluate choices, and, finally, make a purchase... We’re long-term subscribers to WARC and it’s a ...

Consumer Decision Making is a contest based on consumer observation, comparing, and making fact based purchases. A team of 3-4 youth are given classes to judge based on a scenario. Class options are ...

The Boulder Summer Conference in Consumer Financial Decision Making is the premier international forum for interdisciplinary research on how consumers make financial decisions. This unique conference ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

“Consumers don't operate in this way. They're quite complex in how they think about things. They don't box sources of media into parts of their decision-making process,” she says. TV, for ...