In either case, using the term “basic” to describe an organization’s customer service is not a positive thing. That’s not to say covering “the basics” isn’t important. In fact ...

Interactions (purchases, returns, customer service requests, etc.) Social media connections Important documents (contracts ... “It’s not just about storing data but about turning that data into ...

It’s about using technology and merging it with customer service basics such as the right delivery time or for returns/exchanges. “For instance, you get the text ‘Hey, I know I’m there ...

You may already be asking, “Why can’t I just use the native social media platforms for customer service?” The answer is: You probably can, but only if you have very small volume. While the ...