When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can ...

But this is easier said than done, as recent research shows that 83% of marketers have no idea how to develop or apply a customer value proposition! But don’t stress. As it turns out ...

Many a company goes to market without having fully defined its customer value proposition. Instead, companies market a nice list of "powerful" benefits (which their competitors most likely state they ...

Omnia Holdings has announced the rebranding of Protea Mining Chemicals PMC under its mining segment BME consolidating its ...

This Oracle customer will likely make many of the same transformations that Oracle highlighted in this slide from the recent Oracle user conference: The short answer to this is “the business value ...

In a recent announcement, the rebranding of Omnia Holdings’ Protea Mining Chemicals (PMC) under the Mining segment, BME, was ...

EVPs, similar to customer value propositions ... An important note for leaders when building an EVP is connecting the proposition to the company’s mission, vision and values.

Focus on strategies that align with your goals to drive customer acquisition and retention. Success lies in understanding ...

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value ...

Latest Brick Meets Click/Mercatus report reveals consumers’ renewed interest in delivery and ship-to-home methods ...

Leading mine blasting solutions provider BME today announced a new alignment with Protea Mining Chemicals, which provides one ...