Key Points The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement ...

Journalists who want to learn about the benefits and pitfalls of poll and survey research can start with these five things.

On Tuesday, 538 released its 2024 election forecast for the House of Representatives. The general idea behind our forecast is ...

In Pennsylvania, the most likely state to decide the election, Harris is currently polling 0.6 points ahead of Trump, ...

Donald Trump released an internal poll from his campaign showing him ahead of Vice President Kamala Harris in every swing ...

Former President Trump and Vice President Kamala Harris are neck-and-neck in one of the most important battleground states of the 2024 presidential election, according to a new poll. The Atlanta ...

When it comes to political polls, knowing who is asking the questions and when they were asked can help interpret the results ...

Catherine Falls Commercial / Getty Images A profit margin is a percentage that expresses ... These include white papers, government data, original reporting, and interviews with industry experts.

Republicans are getting a boost for their hopes of winning the White House and down-ballot. With 21 days until Election Day, ...

VIENNA, Sept 19 (Reuters) - The far-right Austrian Freedom Party's lead over its nearest rival has shrunk to within the margin of error, two recent opinion polls showed, the most recent of which ...

In a blowout election, an error of a few points in one direction or another is meaningless. In the California Senate race, ...

As the Nov. 5 general election draws near, polls are poised to take center stage once again, sparking critical conversations ...