"This truck is the ultimate expression of the Sierra Denali ... installed spray-on bed liner with a three-dimensional Denali logo. It also wears new front-end styling introduced for 2016 ...

It's a recipe that has made perfect sense for GMC, as evidenced by the 2024 Sierra 1500 Denali Ultimate. Once, the Denali badge alone was sufficient to distinguish GMC's fanciest versions of its ...