As experts in the field, we understand how crucial it is to get the logo right, and in this article, we’ll explain why logo design is so essential to building and maintaining a strong brand identity.

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we ...

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we ...

From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real. BY James I. Bowie 3 minute read When it ...

In order to create more differentiation from the Olympic symbol, a Paralympic logo with three Tae-Geuks was officially launched on a worldwide level at the 1994 World Championships for IPC Sports, ...

The MFA Design and Technology program provides a dynamic, challenging, and idea-driven environment in which to address the influence of creative practice on society. This program approaches technology ...

In the Design and Technology BFA program at Parsons, code becomes your second language and expressive means of connecting with others. Choose one of two pathways — Game Design or Creative Technology — ...

No. 4 Special Issue: Interrogating Intellectual Property Rights in Fashion and Design 2017 pp. 343-433, e1-e2 No. 3 2017 pp. 249-342 No. 2 Special Issue: Environmental Histories of Design 2017 pp. 103 ...

The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we uncover lead to new ...

With Patrick Bringley’s “All the Beauty in the World” now in its 10th printing, he’s debuting in two new roles: playwright and actor. By Colin Moynihan The Pritzker-winning architectural ...

Tijuana-San Diego as a Creative Beacon: Exploring the World Design Capital's Growing Influence "Beach Improvement and Redevelopment of the Harbour Edge" in Porto do Son, Spain, designed by ...