Most South African marketers have experienced how well digital works for marketing campaigns, where the goal is to get ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...

Madelene Cronje, midnight's digital campaign lead, examines digital channels' power and effectiveness in building brand ...

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new ...

converting and continuously engaging with consumers Create a social media marketing plan to grow brand awareness and increase engagement and sales Learn about strategies for content marketing, digital ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Digital marketing has always been about adapting to change – whether in technology, consumer behaviour, or measurement ...

By supporting our partners to become digital leaders, leveraging eCommerce for Geo-expansion, and ensuring a seamless E2E ...

Brand Awareness: Podcasts containing in-depth interviews with smart marketers from ... Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone Ford ...

New Zealand’s digital landscape is evolving rapidly, and businesses must adapt quickly to changing trends and technologies. From social media marketing to search engine optimization (SEO), the ...

performance marketing and other digital touchpoints, companies can create awareness and generate interest among potential customers. This includes the ability to offer real-time analytics, allowing ...