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But if the project proves successful, advertisers might soon be able to buy billboard ads using Google's DoubleClick technology, which will pull in historical and real-time data signals ...

The Bureau is demanding that Google divest two of its key advertising technology tools—DoubleClick for Publishers (DFP) and AdX—and pay a penalty to comply with the country's Competition Act.

It is a step forward for advertisers, because performance and local advertisers will receive better targeting and reporting on mobile. However, what this deal does not address are the premium ...

U.S. regulators approved the purchase in December, over objections from Microsoft and others that DoubleClick would give Google too much power over online advertising and private information about ...