There are various applications for live streaming, with live eCommerce recently emerging as a game-changer for online shopping. However, adoption of this new way of selling products has been slow.

offering diet tips or demonstrating dance moves--similar to the role YouTube might play in the U.S. But live streaming has also become one of the most cost-effective tools for e-commerce in China ...

Native apps have lost market share in China in the past few years, as increasingly users have preferred to engage with brands on WeChat and more recently specifically on Mini Programs (MPs). MPs are ...

In 2016, the Chinese tech major Alibaba introduced live streaming e-commerce which soon became the sector’s powerhouse. Currently, the live streaming industry constitutes of three main segments ...

Chinese social commerce platform Xiaohongshu will launch livestreaming features early next year, the latest in a stream of e-commerce sites that have implemented the feature as a way to better ...