In today’s competitive business environment, B2B events have become a cornerstone of successful marketing strategies. Whether ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

With marketing events becoming ever more important to companies’ customer-acquisition and -relationship efforts, Liz Lathan, CMP saw a need for focused, substantive conversations among the ...