The majority of event marketers (63%) plan on investing more in live ... an event can amplify your brand in ways that other marketing channels cannot. (Sample KPI: Social Media mentions ...

An example is in Table 3. In this situation ... Business Event Planning by Target Audience Another strategy for integrating business events into your marketing plan is based on target audience ...

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...