The majority of event marketers (63%) plan on investing more in live ... an event can amplify your brand in ways that other marketing channels cannot. (Sample KPI: Social Media mentions ...

In today’s competitive business environment, B2B events have become a cornerstone of successful marketing strategies. Whether ...

With careful planning, personalized messaging and creative promotions, small businesses can attract more customers and boost ...

Marketing to Gen Z requires a fresh approach that resonates with their values and preferences, favoring connections over polished images.

The holidays present a perfect opportunity to unite your team and create an event that fosters connection, collaboration and ...

An example is in Table 3. In this situation ... Business Event Planning by Target Audience Another strategy for integrating business events into your marketing plan is based on target audience ...

Also, in-house event marketers are trying to learn the words and the messaging they should use with leadership in order to be a strategic part of the marketing organization ... expertise to elaborate.

Ask new questions at each event to explore the top-of-mind considerations for your attendees, then monitor KPIs to gauge whether your improved strategy is working. Attendee count is a standard metric ...