Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.
Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...
A few examples include ... This required different tools, go-to-market strategies and product offerings (e.g., Airbnb for Work). When considering going upmarket, several factors need to ...