In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.

Consumer behavior is a moving target, shifting with trends, preferences, and digital influence ... and internal factors. It's important to note that the power of consensus (social proof) is ...

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at how web technology is influencing consumer behaviour. Technical developments and the emergence of Web ...

Discover how online reviews are transforming consumer behaviour in the South African insurance market, with insights from ...