The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

Here at MFM HQ, we must admit we missed the to-do that happened in October, when female London Fire Brigade Commissioner Dany Cotton called on the TV powers that be to rename the oh-so popular ...

The guide, which is free to download from Fireman Sam’s official website, contains detailed information such as five top fire safety tips and lots of advice about keeping your children safe from ...

A chief fire officer has been sent malicious messages after a brigade dropped Fireman Sam from promotional materials. The messages were sent to Lincolnshire Fire and Rescue Service chief officer ...