Beloved and reviled in equal measure, brand mascots have the power to create strong bonds with audiences, but they’re slowly ...

I remember as a kid in the 70s watching UK basketball games and seeing a mascot called Big Blue. He walked on stilts and wore ...

The New York Times for Kids goes inside the sweaty, funny, heartfelt world of high school mascots. Jayden Youngblood, 15, plays Buster the Bulldog, the mascot for his high school in Austin ...