Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

A lot of people assume that Google Ads give advertisers a secret organic boost. Google denies this, and their algorithm doesn ...

Google Ads updated its abusing the ad network policy to say it will disapprove ads can take "actions on ads relating that ...

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Alphabet's Google proposed on Friday a loosening of its agreements with Apple and others to set Google as the default search ...

Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page.

We’ve seen that advertisers that use the conversational experience in Google Ads are 63% more likely to publish Search campaigns with “Good” or “Excellent” Ad Strength (Source ...

As AI-powered search options grow and get used more often, the change may have stark effects on the search ad industry, and change how millions of businesses market themselves.

The search giant’s proposals included allowing flexibility for companies and consumers in choosing a search engine.