With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros.
Retailers often must rely on an elaborate window and in-store displays to attract the attention of passing consumers, and starting a business that specializes in creating effective window displays ...
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...
ITHAKA does not capture information about a user session in order to display targeted ads. However, advertising cookies may also be set through our site by advertising entities. They may be used by ...