The role of influencer marketing at PepsiCo is in constant motion, according to Chris Bellinger, the company’s vp/creative and digital. “As we move our consumers through the funnel of ‘potential ...

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data, ...

Chirag Shah of Boch & Fernsh, delves into the evolving dynamics of User-Generated Content (UGC) and Influencer Marketing, ...

As you can see, affiliate marketing offers the solution. In blending your influencer and affiliate efforts, you get the top-of-funnel impacts to drive awareness alongside proven tactics that drive ...

B2B influencers are hitting the big time, says Caroline Coventry at Nelson Bostock (part of Accenture Song’s Unlimited Group) ...

shares her top reasons why retailers should centralise their influencer and affiliate marketing activity What are influencers and creators doing for your brand sales and profit? These trusted partners ...

Virality Boost, a pioneering influencer-driven performance marketing agency and influencer syndicate, has announced the ...