今日，香奈儿与 The Boat Race（牛津剑桥赛艇对抗赛）有限公司正式宣布签署长期合作协议，香奈儿将成为该赛事的冠名赞助商及官方计时合作伙伴。2025 年，该赛事将更名为“The CHANEL J12 Boat Race”（香奈儿 J12 ...

From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper. The deal, ...

The CHANEL J12 Boat Race 2025 will take place on Sunday, 13 April 2025, with The 79th Women’s Boat Race first, followed ...

The central London stroke rate was on the rise this week as the 2025 Boat Race season got underway with the Presidents’ ...

A multi-year partnership for the Oxford and Cambridge crews begins next year, with the contest rebranded as the “Chanel J12 Boat Race”. Chanel replaces a controversial deal the event ...

It's your weekly update on everything that's happening in sports marketing & a handy break from the US elections.

From next year, the annual rowing contest will be rebranded as “The Chanel J12 Boat Race”, taking on the name of a high-end timepiece produced by the privately owned luxury goods company.

French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its tailored suits and quilted purses.

From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper.