International Jaguar Day is a reminder of the beauty and vulnerability of one of the planet's most iconic big cats. By ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...