In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

The eighth Konnichiwa Japan festival in Delhi celebrated Japanese culture with traditional crafts, food, music, and sports like sumo wrestling. The fest had many artistes, dressed in traditional ...

OKAZAKI, Aichi Prefecture--A retrospective dedicated to Rune Naito (1932-2007), known as the pioneer of Japan’s “kawaii” cute culture, is currently running at the Okazaki Mindscape Museum in ...

Japanese high-tech toys, fusing advanced technology and "kawaii" culture, are booming, even in education and space exploration. Through a Chinese woman at a toy maker, we look at their global advance.

In Japan the phenomenon, known as kawaii, dates back to at least the ... introduced a policy to promote the country’s culture abroad. Hello Kitty has been such a hit that other firms are trying ...

Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...