"A keratin treatment is more for smoothing and frizz control compared to a straightening treatment, which is to straighten ...

The need for luscious and straight strands is especially on ... By opting for a Keratin Hair Treatment. Keratin is a ...

dandruff and hair straightening treatments. Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening ...

It’s the social media trend creating serious buzz. So we asked our Beauty Ed to decode the craze that has everyone clicking.