Like a model of the Houses of Parliament made from its shiny plastic blocks, success for Lego took a long time to build. Beginning in 1932 when a Depression-hit Danish carpenter called Ole Kirk ...

Why is This Work Relevant for Creative Strategy? As a part LEGO's new global "Rebuild the World" positioning, we created a local expression of this ambition, aimed at Poland's growing younger ...

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Editor's Note: You can now check out our guide to the new LEGO sets for October 2024! September has arrived, and that means a new batch of LEGO sets have either already hit the market, or are ...

The name Lego is an abbreviation of the two Danish words "LEg GOdt", meaning "play well." It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current ...

Your Apple Watch Ultra's Action Button just got a tiny bit more useful. The customizable button that's only available on the most premium Apple Watch models got a ...

There's new mythic abilities based on Captain America, Iron Man, Black Panther and more. Lego Fortnite launched late last year, and ever since, the survival/building game has been regularly ...

There is an entire secret lab dedicated to doing just that. LEGO Super Mario. For example, in 2022, Lego introduced what would become one of its most popular new products: Lego Super Mario.

Because there are more options than ever these days, narrowing things down to the best Lego sets is harder than it sounds. There are quite literally hundreds of kits in circulation at the moment ...

There have been many Batmobiles over the years, and many Lego Batmobiles to boot, but the 1966 TV show’s take on Bruce’s ride of choice has always been one of the best. The bold red stripes ...

After years in development, Mobile Crisis Construction's (MCC) first portable brick factory is headed where it's needed, turning rubble into Lego-like bricks for areas in distress. The Australia ...

McLaren and Lego have a long history of partnerships, with the unlikely duo teaming up on a number of highly complicated kits, including 1:8 scale versions of the Senna GTR and MCL36 F1 race car.