For example, say that your niche business is selling handmade jewelry. You discover that your customer base is 89% female, mostly in their 30s and 40s, who live in urban areas and make over ...

With less pressure to portray your business as something it’s not ... An approach void of smoke and mirrors will not only grow your customer base and financial valuation but also improve ...

Start the puja with Ganesh worship. Then worship Laxmi. Chant the mantras for both the deities and place the offerings in front of the deities. Some of the important offerings for Laxmi puja ...

However, this noble idea should go further. Organisations should realise that occasionally, the "customer is wrong". Faced with this reality, organisations should put on the armour of confidence ...

The Rao's family business was born out of frustration. Disgusted with the quality of the flat-packed furniture he was buying to help his youngest daughter move out of home, Sudhindra decided to ...

Connecting with customers is one of the most important things you can do as a business. Building a strong connection from day one improves retention and expands your network. For new businesses ...

Sharad Purnima, also known as Kojagiri Purnima or Kaumudi Purnima, is a highly revered and celebrated Hindu festival that marks the full moon night in the Hindu month of Ashwin (September-October).

an American contact-centre business with 100,000 employees. It is expensive for firms to use humans to solve their customers’ problems, so they make the process as cumbersome as possible by ...