Levi Strauss created the first blue jeans during the California Gold Rush. His workwear for miners has evolved into a global ...

Most jeans you’re wearing today barely resemble the stiff, deep indigo pair that Jacob Davis and Levi Strauss introduced in 1873. They’re softer, thinner, lighter-colored and stretchy. That makes them ...

The brand started life in 1853 when Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco and together with tailor Jacob Davis created a product that became blue jeans.

Levi Strauss' shares fell about 7% on Thursday after a tepid forecast for holiday-quarter revenue underscored the denim maker ...

Levi's was founded in 1853 when Bavarian immigrant Levi Strauss opened a dry goods company in San Francisco and worked with tailor Jacob Davis to create the product that became blue jeans.

Levi Strauss & Co (NYSE: LEVI) issued a mixed quarterly report. While the iconic denim brand is doing great as far as its ...

Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its partnership with the music megastar, whose most recent "Cowboy Carter" album ...

Levi Strauss sold the first ever jeans ... work trousers that could endure the rough conditions of the gold rush and the Wild West. He and Jacob Davis, a tailor in Reno, created the first pair of ...

Levi Strauss cut its annual revenue guidance and said it was exploring selling its Dockers fashion line, as Chief Executive ...

If there's one thing you can count on finding in anybody's wardrobe, it's a pair of jeans - and the chances are those jeans will be blue. The original work trousers, invented by Jacob Davis and ...

Levi Strauss (LEVI) stock is down more than 16% in Thursday's session after the denim giant came up just short of analysts' revenue expectations for its fiscal second quarter. In the three months ...