Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

However, the logo depicting a jaguar's face—which has appeared in the grilles of Jaguar cars ... luxury districts in the world's biggest cities, starting with Paris, surrounded by other high-end ...

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

You’ve reached your account maximum for followed topics. Your browser does not support the video tag. These are the logos Jaguar thinks will lure Bentley buyers in.

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing ...

Jaguar has revealed its new brand logo and a new identity which will change the perception and image of the luxury brand.

NEW YORK: A promotional video for a rebrand of British luxury car brand Jaguar is being criticised ... The rebrand, which includes a new logo, is slated to launch on Dec 2 during the Miami Art ...

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image.