Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

Unlike other eye makeup products like eyeshadow or eyeliner, mascara isn't a one-size-fits-all makeup product. It performs ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

While some have impressed me, not many have ticked all of the boxes. This was until I discovered a Benefit mascara hidden inside the cosmetic brand's 2024 beauty advent calendar, and it's safe to ...

The best mascara proves that not all lash-batting is created equal. For lashes that really pop – whether it’s through fluttery lengths, falsie-mimicking lift, or both – it’s crucial to have a stellar ...

Mascara has long been regarded as a make-up staple, with a 2023 Australian market research report ranking it as the second most essential cosmetic, right behind foundation. But, according to make ...

Whether you're dashing out the door and want to feel a bit more polished, or you're aiming for a full glam look, mascara is an essential item in any makeup bag. Charlotte Tilbury is renowned for ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Learn how we test. This isn't your standard Maybelline Sky High mascara review. This ...