Most digital activity is simply a "want," but there are a few instances where it could be a "need," and fewer still where the ...

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...

It’s about half a century older than Maslow’s Hierarchy of Needs, or the two-by-two matrix. It underpins many of the models used to measure and build brand equity. Moreover, it has survived relatively ...