Danish dairy group Arla Foods has struck a licencing deal with US confectionery giant Mondelez International to produce and distribute chocolate milk under the Milka brand in three countries.

Commenting on the campaign, Dutch-based Tony's Chocolonely said: "Most big chocolate companies don't ... a parody on the iconic Milka bar, has since been replaced with grey, It added that it ...

For decades, Ritter Sport has marketed its chocolate bars on their unique, square shape. So when rival brand Milka challenged its German monopoly on square chocolate, the battle lines were drawn.