Global advertising spend on mobile is forecast to grow 7.5% year on year and reach $362bn in 2023, although the growth has slowed down significantly compared to 2020 (+26.3%), according to data.ai’s ...

According to data provided by app analytics firm Sensor Tower, Covid-19 supercharged global consumer spending in mobile apps during 2020, which climbed 30 per cent year-over-year to $111 billion.

In 2022, app engagement experienced an increase of only three percent year-over-year, while between 2019 and 2022, the time spent using mobile apps for global users increased by approximately 46 ...

TV ad spend is forecast to grow an average of 2% a year through to 2017. Contributors to Global Advertising Trends and Growth Mobile is expected to be the main driver of global ad spend growth over ...