Global advertising spend on mobile is forecast to grow 7.5% year on year and reach $362bn in 2023, although the growth has slowed down significantly compared to 2020 (+26.3%), according to data.ai’s ...
According to data provided by app analytics firm Sensor Tower, Covid-19 supercharged global consumer spending in mobile apps during 2020, which climbed 30 per cent year-over-year to $111 billion.