Global advertising spend on mobile is forecast to grow 7.5% year on year and reach $362bn in 2023, although the growth has slowed down significantly compared to 2020 (+26.3%), according to data.ai’s ...
TV ad spend is forecast to grow an average of 2% a year through to 2017. Contributors to Global Advertising Trends and Growth Mobile is expected to be the main driver of global ad spend growth over ...
According to data provided by app analytics firm Sensor Tower, Covid-19 supercharged global consumer spending in mobile apps during 2020, which climbed 30 per cent year-over-year to $111 billion.
In 2022, app engagement experienced an increase of only three percent year-over-year, while between 2019 and 2022, the time spent using mobile apps for global users increased by approximately 46 ...