Fans of Mountain Dew and World of Warcraft have a lot to look forward to as drinking Dew can unlock a series of cosmetics.

Mountain Dew is moving to recruit the next generation of customers by hiking into its past. The PepsiCo-owned soda brand this ...

“It’s a brand that lives in the present that needs to be relevant in the future for our consumers.” The color palette also includes “energetic” greens and red. Each flavor and limited-edition offering ...

Your Mountain Dew can is going to look different soon. The image experts at parent company PepsiCo are sprucing up the Mountain Dew messaging, emphasizing the outdoors with a makeover coming in ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look ...

“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday a ...

Mountain Dew (PEP) is “reclaiming the mountain” with a rebrand that nods to the past. The PepsiCo-owned soda hasn’t had the word “mountain” on its cans since 2009, instead referring to ...

Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand's first redesign since 2009 aims to place the ...

Mountain Dew mavens are still sharing their suspicions as to the beverage's annual mystery flavor. For the sixth year in a row, PepsiCo has released a Mountain Dew VooDew drink ahead of Halloween ...