The lowly wine cork can make a big difference in how people perceive a wine. There's a lesson there for all marketers.

Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a ...

"Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer ...

“A broader sample of cases in which unconscionability was alleged but not proven would help to provide an even more representative spectrum of commercial behaviour,” Dr Giancaspro says. “It would also ...